GVORI “JUST VODKA”
A Vodka So Pure and Tasty, You Could Drink it Solo. No Garnishes. No Ice. No Mixers.
That was the idea behind this Gvori spot. We wanted to deconstruct a cocktail before the viewersâ€™ eyes, leaving the best part: the vodka.
We knew we wanted a clean sparkly look from the beginning, but we needed to find the best techniques to realize our deconstructed cocktail concept. After planning with storyboards, animatics, and test shoots, we decided the best course was to shoot the lime and ice practically, while adding the liquid in post. We constructed a small motion control rig to lift the lime and ice cubes into the air while filming, giving us the speed and rotation we were looking for on set. All the liquid in this piece was then digitally rendered and composited into the footage.
DIRECTOR: Gabrielle Paciorek & Frederick Ross
PRODUCTION COMPANY: Prime Negative
GVORI BEHIND THE SCENES
DIRECTOR / CINEMATOGRAPHER
Emmy Award winning director of photography.
Former graphic designer. Doodler.
DIRECTOR / VFX
VFX guru with experience inÂ everything post production.
Perpetual tinkerer. Lover of churros