PN_Boutique

COMMERCIAL

GVORI “JUST VODKA”

A Vodka So Pure and Tasty, You Could Drink it Solo. No Garnishes. No Ice. No Mixers.

That was the idea behind this Gvori spot. We wanted to deconstruct a cocktail before the viewers’ eyes, leaving the best part: the vodka.

We knew we wanted a clean sparkly look from the beginning, but we needed to find the best techniques to realize our deconstructed cocktail concept. After planning with storyboards, animatics, and test shoots, we decided the best course was to shoot the lime and ice practically, while adding the liquid in post. We constructed a small motion control rig to lift the lime and ice cubes into the air while filming, giving us the speed and rotation we were looking for on set. All the liquid in this piece was then digitally rendered and composited into the footage.

DIRECTOR: Gabrielle Paciorek & Frederick Ross
PRODUCTION COMPANY: Prime Negative

GVORI BEHIND THE SCENES

GVORI ANIMATIC

PN_iphone_Directors

DIRECTOR / CINEMATOGRAPHER

GABRIELLE PACIOREK

Emmy Award winning director of photography.
Former
graphic designer. Doodler.

DIRECTOR / VFX

FREDERICK ROSS

VFX guru with experience in everything post production.
Perpetual tinkerer.
Lover of churros

DIRECTOR /
CINEMATOGRAPHER
GABRIELLE
PACIOREK
Emmy Award winning
director of photography.
Former graphic designer.
Doodler.
DIRECTOR / VFX
FREDERICK
ROSS
VFX guru with experience in
everything post production.
Perpetual tinkerer.
Lover of churros.

SAY HELLO!

EMAIL: hello@primenegative.com

PHONE: (323) 638-7589

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt