BEHIND THE SCENES
Baby, It’s Cold Outside
For this spot we took inspiration from Belvedere’s iconic bottle design, creating a frosty fairytale forest concept. We built a small-scale practical winter wonderland and shot it with a combination of anamorphic and spherical lenses. We used custom effects filters to punch up the dreamy look. While most of the piece was shot practically, the snowflakes are computer generated giving us more control and a higher level of detail in the macro shots than artificial snow would allow.
DIRECTOR: Gabrielle Paciorek
PRODUCTION COMPANY: Prime Negative