COMMERCIAL

ioFX “HAMSTER JETPACK”

You Know That Hamster in Your Computer? Give it a Jetpack.

The concept behind this spot is a joke I think we’ve all made: the hamster in a wheel that runs our computers. Many of us rely on our computers, and their speed or lack thereof, can really mess with our chi. The ioFX by Fusion-IO is a piece of hardware that accelerates the creative computer applications used by visual artists.

We brought the joke to life with a narrative approach. The feel is more movie than commercial, complete with score and explosive climax.

DIRECTOR: Gabrielle Paciorek & Frederick Ross
PRODUCTION COMPANY: Prime Negative

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt