ioFX “HAMSTER JETPACK”
You Know That Hamster in Your Computer? Give it a Jetpack.
The concept behind this spot is a joke I think weâ€™ve all made: the hamster in a wheel that runs our computers. Many of us rely on our computers, and their speed or lack thereof, can really mess with our chi. The ioFX by Fusion-IO is a piece of hardware that accelerates the creative computer applications used by visual artists.
We brought the joke to life with a narrative approach. The feel is more movie than commercial, complete with score and explosive climax.
DIRECTOR: Gabrielle Paciorek & Frederick Ross
PRODUCTION COMPANY: Prime Negative