COMMERCIAL

TESLA “EVOLVE”

From the Big Bang to the Cars of Tomorrow

Tesla is a leading electric car designer and manufacturer. They’ve opened their patents to fellow innovators with the hope that electric cars will become more ubiquitous. We wanted to bring the audience on a quick trip through the history of Earth, showing how far the human race has come. By the end, they are left inspired to keep evolving.

We wanted this spot to be a slick diorama presentation. Something inspired by the next generation of brilliant inventors at a science fair. The look is somewhere between realistic and cartoony; one foot firmly in reality, and one stepping into tomorrow.

DIRECTOR: Frederick Ross
PRODUCTION COMPANY: Prime Negative

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